CanWest Global owns and operates three television stations - CH Hamilton, CH Vancouver Island and CH in Montreal, which are run as independent stations with a strong orientation to the local markets they serve and with distinct program schedules, separate from the Global Television Network. CH is designed to appeal to an older audience than Global, targeting an upscale 25-54 viewership.

The Challenge
Global TV required the development of a business case to support the implementation of a core business enterprise solution supporting sales, traffic and programming across all television properties. Subsequent to this, a plan was required to support the management of the implementation program that would stretch across eighteen months and involve a worldwide collection of resources working in a highly distributed fashion.

The Solution
Caro supplied two principals to support Global in the development of the business case which was a key milestone in securing CanWest Board approval to release capital for the project. In parallel to the business case and capital acquisition process, we also led the core team members through the development of a high level implementation plan, organization chart, roles and responsibilities, and development of the high level implementation process. We now look forward to assisting CanWest Global Communications and Global Television Network in the successful implementation of this solution targeted to meet their business objectives of increased customer satisfaction, better utilization and management of spot inventory and drive to increased profitability.

The Customer Benefits
"We have been delighted with the assistance provided by Caro," said Sheila Calhoun, VP Sales and Traffic, Global Television Network. "To date, Caro has made a significant contribution to the success of our new business initiative. We are looking forward to a continued relationship with Caro as we move forward with our new broadcast business software."

By utilizing two of Caro’s senior principal resources, with collective backgrounds in accounting, financial management and management consulting, with a combined 43 years of experience, Global received a high quality deliverable on time, in a cost-efficient manner.